Teo Tuominen

Off the Beaten Track

I was asked by the team behind the Welcome to Finland -project to design their slogan "Off the Beaten Track" into a word mark.

Welcome to Finland is a project that catalogues Finnish travel posters from the 1850's onwards. The slogan appears in numerous old posters and so we decided the design should take inspiration from the old poster lettering but be executed in a modern way.
Go to top