Saimaa Brewing Co.

Lettering

Creative direction & packaging design by MacWell Creative

Saimaa Brewing Co.

Lettering

Creative direction & packaging design by MacWell Creative 

I was approached by MacWell Creative to create lettering for a new collection of beers by Saimaa Brewing Co. After going through a large amount of sketches we settled on a clean, clear lettering style with subtle spurs on the corners. The Sun lager got a different type treatment to more clearly reflect the Mexican influenced beer.

All the label texts were carefully drawn to match each other in style and optical weight. I also drew the new Saimaa-logo.

I was approached by MacWell Creative to create lettering for a new collection of beers by Saimaa Brewing Co. After going through a large amount of sketches we settled on a clean, clear lettering style with subtle spurs on the corners. The Sun lager got a different type treatment to more clearly reflect the Mexican influenced beer.

All the label texts were carefully drawn to match each other in style and optical weight. I also drew the new Saimaa-logo.